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Cardiff and Co commence soft launch of Cardiff on Show


Cardiff & Co have become the first city-marketing company in the UK to use the City on Show online TV portal.

City on show is an innovative tool that enables visitors to explore cities online through moving video footage and music.  It presents an excellent opportunity for cities to visually highlight their unique selling points – providing potential visitors and investors with a greater feel of the location than could be achieved through narrative alone.

Cardiff & Co found that first-time visitors to the city were almost always pleasantly surprised by what the city had to offer and would return again in the future.  This being the case; the company decided that it needed a vehicle to take Cardiff to the world so that the city would become a planned destination of choice as opposed to a chance discovery via London for example.

One of the key features of City on Show is that it enables local businesses to play a part in the promotion of their city, which after all impacts upon their business.  The online platform can host videos of between 30 seconds and 2 minutes for companies wishing to promote their services - an extremely useful tool for browsing visitors and potential investors.

City on Show worked closely with Cardiff & Co to deliver an attractive product that reflects the energy and appeal of the Welsh capital.  The portal has been dressed with the Cardiff & Co brand so that visitors will feel like they have never left the Cardiff & Co web site.

This is an excellent promotional tool to showcase Cardiff to the world and the feedback we have received from local businesses has been very positive indeed.  A lot of hard work has gone into delivering this slick and very polished final product of which Cardiff on Show should feel rightly proud.  It has been a pleasure working with them.”  said Richard Thomas, Cardiff & Co’s Managing Director

To view Cardiff on Show go to


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